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Awad Abdelgayoum

Solving digital marketing challenges by using technology and science.
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  • Marketing

This Is How Consumers Impact Your Marketing Strategy

Successful companies understand that needs are a moving target. Everyone needs to keep innovating to stay ahead of changing consumer behavior. For example, BMW anticipated changes in consumer behavior as ...
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Awad Abdelgayoum 25th Jun 18 12:12 pm
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  • Marketing

Cognitive Marketing Is Future Not Creation

Content Marketing
Since the beginning, marketing has required a balance between analysis and execution. Especially in digital marketing, the cycle of analyze > optimize > execute > repeat is the nucleus of all ...
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Awad Abdelgayoum 25th Jun 18 9:52 am
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  • Marketing

US Supreme Court says cops need warrant to access cell phone location

Privacy
Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for ...
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Awad Abdelgayoum 25th Jun 18 9:22 am
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  • Marketing

Will Voice Search Change The Landscape of Digital Marketing and SEO?

Voice Search
It’s no news that search or SEO is key to power on the internet and when it comes to power, Google sits at the top. Let's have a look at ...
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Awad Abdelgayoum 10th Jun 18 6:48 pm
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  • Marketing

Gmail’s New App Redesign: What To Expect

Gmail
Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign, which will include a new web interface design, new features ...
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Awad Abdelgayoum 13th Apr 18 10:31 pm
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  • Social

Facebook adds A/B ad-testing capabilities & reporting features

A/B TestingFacebookSplit-test
Testing different versions of ads enables you to determine what works best for your business and ultimately create more effective marketing campaigns. Split testing, also known as A/B testing, can ...
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Awad Abdelgayoum 4th Apr 18 9:51 am
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  • Marketing

LinkedIn Native Video For Advertising and Company Pages

LinkedInSponsored ContentVideo Ads
According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering.
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Awad Abdelgayoum 2nd Apr 18 12:48 am
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  • Local
  • SEO

7 Checklist For Local SEO

Google MapsLocal SEONAP
Quick Checklist To Improve Your Local SEO A citation is a complete or partial reference to your business name, address, or phone number (NAP). Most citations will also allow you to ...
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Awad Abdelgayoum 31st Mar 18 11:09 pm
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  • Marketing

BIMI Will Increase Your Brand Impression At No Cost

BIMIDMARCEmail
Brand Indicators for Message Identification (BIMI) was released last week. This protocol was built on the top on DMARC the email anti-spoofing standard for the purpose of adding an extra ...
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Awad Abdelgayoum 31st Mar 18 12:57 am
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  • Marketing
  • Paid Search Marketing (PPC)

What is Search Engine Marketing (SEM)

PPCSEMSEO
SEM stands for Search Engine Marketing. It's the process of increasing your personal or business website's visibility on search engines such as Google, Bing, and Yahoo, primarily through paid advertising.
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Awad Abdelgayoum 30th Mar 18 8:07 am
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Awad Abdelgayoum

Solving digital marketing challenges by using technology and science.

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