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What Are Brand Lift Studies In Facebook

Brand Lift Studies by Facebook allows advertisers and business owners to understand how well their brand resonates with the intended audience by running a branding campaign. These studies can be conducted by using Facebook surveys to instantly collect social feedbacks.

Brand lift campaign eligibility

Not all campaigns are eligible to run a brand lift study. There are minimum market-specific requirements that have to be met to qualify.

For brand lift study pre-qualification and creation, please consider reaching out to your Facebook Account Representative

Benefits of brand lift study

A Facebook brand lift study helps you understand how your ads are impacting the people that are most important to your business, we mention some of them:

  • How well your audience remembers your brand?
  • How do they feel about your brand?
  • Do they want to buy from you?
Example survey questions

The poll can ask questions on various topics such as brand awareness, campaign awareness, and ad recall, depending on the metrics that align with your marketing

Facebook Survey
Facebook Survey

needs. Your Facebook Account Representative can also create poll questions based on your marketing objectives and product. Reach out to your representative to learn about more options for poll questions.

Let me know if you find this article useful, or if you would like to add anything to it in the comment below.