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Mobile Ad Fraud Definition

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal advertising budgets from advertisers.
Mobile ad fraud can take a number of different forms, from faked impressions, click spam, or faked installs. As the industry develops to fight current fraud techniques, the methods used by fraudsters change to become more effective.

For example, fraudulent publishers seeking to benefit from false impressions may stuff adverts into a single pixel, or deliberately align an advert out of view to generate views or impressions that never took place. Such examples weren’t thought of even a few years ago.